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Authored by: Anonymous on Monday, May 07 2012 @ 06:49 PM EDT |
TBF I was considering the handset split that Ericsson allowed to occur with
Sony.
A split that Nokia would not countenance,
Ericsson acknowledged early on that their handset design unit would be
insignificant within a visible time-frame and decided to concentrate on
infrastructure technology, so they sold the unit.
Ericsson's design strategy was to target "Fat Fingered" German
business men (look at their pre-Sony hand-sets), when it became obvious that the
mobile phone was no longer a 'premium' product but was going to be commoditised,
they basically handed it off to "one of the best" consumer electronics
designers on the planet.
It is only recently that Sony has dumped the Ericsson name.
..and yet Sony-Ericsson handsets are arguably even more rare these days than
Nokia handsets (and Sony ran to Android as soon as it could)
One of the things that made Ericsson more successful in it's field is that it
did not have to waste effort/$$$/time in an area where there were players
streets ahead of it.
Nokia thought they knew better and were not interested in dividing their
business, the fact that they blew it on infrastructure and handsets does not
take away from my original point.
My apologies for being imprecise.
[ Reply to This | Parent | # ]
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- Why Sony failed. - Authored by: Anonymous on Tuesday, May 08 2012 @ 05:02 AM EDT
- I do not diagree - Authored by: Anonymous on Tuesday, May 08 2012 @ 08:10 AM EDT
- I do not diagree - Authored by: Anonymous on Tuesday, May 08 2012 @ 09:33 AM EDT
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