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Authored by: Gringo_ on Friday, November 09 2012 @ 11:42 PM EST |
That was a wonderful IT horror story, a real snafu. I bet those
responsible must feel pretty bad, and maybe are even being accused of
being the cause of Romney's loss.[ Reply to This | Parent | # ]
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Authored by: Anonymous on Saturday, November 10 2012 @ 02:04 AM EST |
Inside the Secret World of the Data Crunchers Who Helped Obama Win
"Online, the get-out-the-vote effort continued with a first-ever attempt at
using Facebook on a mass scale to replicate the door-knocking efforts of field
organizers.
In the final weeks of the campaign, people who had downloaded an app were sent
messages with pictures of their friends in swing states. They were told to click
a button to automatically urge those targeted voters to take certain actions,
such as registering to vote, voting early or getting to the polls. The campaign
found that roughly 1 in 5 people contacted by a Facebook pal acted on the
request, in large part because the message came from someone they knew."
Read more:
http://swampland.time.com/2012/11/07/inside-the-secret-world-of-quants-and-data-
crunchers-who-helped-obama-win/print/[ Reply to This | Parent | # ]
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