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Authored by: Anonymous on Thursday, December 06 2012 @ 04:21 AM EST |
I don't know, but I can guess:
It looks like their business model is: "Pay us some money up
front, and we'll guarantee to buy back your new
phone/tablet/other gadget within the next 2 years, for a
guaranteed price". This means the customer can plan their
upgrades better, and doesn't have to faff around selling
their old phone on Ebay.
With this business model, the most important thing is to get
the prices right - both the up-front fee, and the guaranteed
buyback prices. To do that, the retailer needs to know:
- What percentage of customers will take up the buyback
offer
- When they will take up the buyback offer (since prices for
second-hand phones/gadgets change over time)
- The future second-hand prices of phones/gadgets
I guess they had a computer model (probably an Excel spreadsheet) to predict
these and figure out the right price.
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