I read an article several months ago that listed another reason: Amazon plans
to set up many more fulfillment centers (sales warehouses) in major USA cities.
They'll soon have brick-and-mortar locations in most USA states.
They
already have fulfillment sites in
fif
teen states and customer service locations in two more. That makes them
eligible for sales taxes in those states under current law. (I'm not sure about
customer service sites.) Some other states, such as Idaho, have tried to
collect sales tax from all mail order retailers, regardless of
location.
However, if Amazon goes local in most states, then removing the
brick-and-mortar exception for sales tax hurts their competition more than it
does Amazon.
Besides testing same-day delivery, more local sales presence
means that Amazon could use their own trucks for some next-day and 2nd-day
deliveries too, thus keeping more money in-house.
Here's a more recent article
on the same-day trials:
Same-Day Delivery: Do Consumers Want It All and
Want It
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